Bacardi is launching a new gin into the Canadian Marketplace. Due to the popularity of white spirits, Bacardi wants to launch a new gin aimed at a younger target audience (LDA – 35yrs). This gin will have a Canadian twist to traditional Gin flavourings.

To be consumed – while hanging with friends, pre dinner/pre clubbing drinks at home, or watching sports at home… It will also be sold in bars – primarily this will be served over ice or straight up… but could also be used with mixers. Product taste is refreshing - juniper berries + spruce, with a hint of smokey campfire...

The Illustration depicted a special Canadian wildlife – Orca Whale, or often called killer whale as the inspiration to this Canadian version gin.

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