Branding | Visual Identity | Cafe Rebranding
Parkground Cafe
A Rebranding not just for the Cafe, but design for a neighborhood's home.
Parkground Cafe is hiding in the heart of Rynoldtown neighborhood resident area in Atlanta. It is a local runs cafe and sometime hold event and meeting for the neighborhood. The redesign for Groundpark cafe is a solution to encourage Reynoldtown residents to connect, chat, and celebrate the neighborhood, and also attract new visitor who is new to the neighborhood.
Brand Voice
Belonging
Welcoming
Brand Personality
Warm
Celebrate
Energetic
Logo Concept
The Parkgrounds logo is the result of a combination of sunrise (tie to the neighborhood logo and previous design), letter “P”, a coffee mug and a bowl.
Menu
Coffee Mug
Coffee Cup
