Branding | Visual Identity | Cafe Rebranding
A Rebranding not just for the Cafe, but design for a neighborhood's home.
Parkground Cafe is hiding in the heart of Rynoldtown neighborhood resident area in Atlanta. It is a local runs cafe and sometime hold event and meeting for the neighborhood. The redesign for Groundpark cafe is a solution to encourage Reynoldtown residents to connect, chat, and celebrate the neighborhood, and also attract new visitor who is new to the neighborhood.
The Parkgrounds logo is the result of a combination of sunrise (tie to the neighborhood logo and previous design), letter “P”, a coffee mug and a bowl.